Integrated CATI, Web and voice response tracker
For Kobalt
Goal: to develop a system for measuring and reporting mail delivery
Result: fully operational and integrated mail delivery tracking and reporting system, measuring over half a million mailings a year using CATI, a web application, a voice response module and slice-n-dice business intelligence reports.
Details: a panel of respondents are selected using a CATI interviewing system. These respondents monitor the delivery of leaflets during a predefined period. Each week they report their deliveries using a web application and a voice response system. Both systems store their data in a central database. With this database a multi-dimensional cube is created in Microsoft SQL Server Analysis Server, which the client can access using an NovaView (a multi-dimensional OLAP reporting tool).
Our responsibilities include:
- Technical project management
- Design:
- Requirements analysis
- Information analysis
- System architecture
- Database design
- Development:
- Data collection system
- Systems integration (CATI, Web, IVR)
- Cube development
- Various reporting and management modules
- Support:
- Allround technical support for respondents
- Technical and usability support for end client
- Support for NovaView OLAP reporting
- Other:
- Liaison with voice response system supplier
For more information, please contact
.