Successful innovation is an art. But unlike most art forms, it is a vital ingredient for survival in today's business environment. To make sure your dream doesn't turn into a nightmare, Innovatology can offer guidance, inspiration, research and experience.
Guidance
Innovation can be intimidating. It leads you off the beaten track, where there may be untold riches, but there may also be unforeseen dangers.
For the technologically savvy, innovation may be second nature. But for the rest of the world, it's downright scary. At Innovatology we build bridges between people and technology. Helping to understand, to investigate, to adopt and to take calculated risks.
Jon Webb, freelance ICT wizard and innovation specialist at Innovatology, is glad to help. With his unique expertise innovating communications, marketing, market research and business intelligence he combines business insight and out-of-the-box thinking with down-to-earth practicality and broad ICT experience.
Whether you need to get your company onto the internet, build an online business, help your customers and employees understand and embrace new technology, or simply need an objective second opinion: let us help!
Inspiration
We don't build systems to match your company's workflow. That would be wrong. Because workflow changes when ICT is added. Instead, we design the way you'll be working in the future. We strive to find the right balance between process optimization, automation, usability and - most importantly - user fun. Because if it ain't fun, nobody is going to use it.
Creativity is our prime asset. We'll find creative ways to empower your users and make your clients feel special. But we'll also find ways cut corners and get the work done quicker. Leaving you with more time for more fun. Or more work. We'll leave that up to you.
Each and every innovation project needs inspiration. You'll need inspiring while developing concepts and plans. But your users will also need inspiring at an earlier stage than you may expect. Early user participation is a critical aspect in the success of innovation. We'll help you build it. Once the project gets underway, your users' experience is an invaluable resource. Innovatology can help them see the big picture. Finally, once the technical infrastructure is in place, your users will need training and support. We'll take them by the hand.
Research
Call us lazy. Instead of building things from scratch, we prefer to use an existing product or technology in an innovative way, tailoring it to meet your specific needs. It's cheaper, less prone to bugs and scheduling problems, more predictable. Sure, we love inventing the wheel, but we'd rather not reinvent it.
Every innovation starts with research. Research to determine your goals and needs, research to find out what your competition is doing, research to map the current workflow, research to find existing solutions that could be used, research to design new solutions.
In short: research to give you options. Because innovation management is all about risk assessment and having more than one way to reach your goal. During any innovation project you will continually face decisions. Thorough research makes it easier to decide.
Experience
As innovators, we love to talk about the future. But let's not forget about the past. We have 20 years of solid ICT experience in communications, market research, marketing, business intelligence and usability. Nuff said? No? Take a look at some concrete examples of our work.